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The Digital Future
Tue July 30, 2013
The Evolution of Television
Have smartphones, tablets and the Internet changed the way you watch TV?
Strategic News Service publisher Mark Anderson says TV is undergoing a revolution, and you can expect even more changes in the coming years.
Mark says two main factors are at play:
- The Internet is fragmenting the whole network structure of television.
- The audience is now in control, rather than TV network executives.
Frustrated by the dozens of channels your cable provider insists you pay for in addition to the channels you actually want to watch? That "bundling" practice may soon go by the wayside.
Internet streaming services from Netflix, Amazon, Apple and other companies are making viewers accustomed to buying specific programming, rather than a grab bag of content.
Mark doesn't see smartphones and tablets replacing TV altogether, but not every household in the future will have a big TV in the living room.
Cable and satellite services are still popular, but surveys show young people are less likely to pay for them, opting instead for lower cost streaming alternatives on handheld devices.
TV as we know it isn't going away, but it's definitely changing.