Using chocolate to fight poverty: Tastes great … makes enemies

Some businesses are taking the idea of ‘corporate social responsibility’ seriously – as opposed to just public relations.

But those looking for an unencumbered love-fest of enlightened capitalism might want to ask Joe Whinney, founder of Theo Chocolate in Seattle’s Fremont neighborhood, about how much love he’s gotten from his commercial colleagues for trying to also accomplish some social good.

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