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New White Pages Policy
Wash. hangs up on mandatory delivery of White Pages
Utility regulators on Tuesday ordered an end to the automatic delivery of White Pages phone books to Washington households.
For decades, Western states commonly required their local phone companies to deliver a phone book to each landline customer. But telecom companies contend most consumers no longer want a printed copy of the White Pages dropped on their doorsteps.
So the three-member Washington Utilities and Transportation Commission voted unanimously to strike a blow against waste.
Commission policy analyst Brian Thomas says beginning in mid-May, Washingtonians will need to opt-in for a printed White Pages.
"Companies will publish directories and will provide them to consumers who continue to want them, but they don't have to distribute them anymore to consumers who no longer want them or require them,” Thomas said.
State utility regulators have purview over the White Pages because those directory listings have traditionally been considered an essential public service.
The yellow pages are different. An effort by the city of Seattle to regulate the distribution of unwanted yellow pages phone books has turned into a free speech case.
A precedent-setting lawsuit pitting yellow pages publishers against the city attorney has gone all the way to the Ninth U.S. Circuit Court of Appeals.