Advertising

Super Bowl
4:25 pm
Fri February 1, 2013

For Super Bowl Ads, More Social-Media Savvy

Deutsch LA

Originally published on Fri February 1, 2013 4:17 pm

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If it's legal ...
7:09 am
Wed October 10, 2012

Dueling messages call marijuana 'benign' and 'risky'

A glossy, full-page ad for marijuana products look like something you would see from a pharmaceutical company. Does it signal the future of advertising for marijuana ... if it's legal?
Justin Steyer KPLU

Even if you never smoke marijuana, Initiative-502 could make it much more a part of our society, like alcohol. In our series “If it’s legal: Five ways legal pot could affect your life,” we consider some ways things could change for all of us. Today, we look at what sort of advertising and public messages we might expect to see.

If you turn on the TV today, beer and wine are everywhere. A typical commercial for Corona Light, for example, features a guy whose life improves with girls, dancing, lively music, a great time – all thanks to a frosty beer.

This sort of commercial is what Denise Walker was imagining, when she started thinking about the possibility of marijuana advertising in the future.

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Healthy living
11:17 am
Mon August 1, 2011

Follow-up: $800,000 ad campaign designed to help us choose healthy

Public health leaders have concluded that we struggle most when the healthier choices take more effort than the unhealthy ones.
Public Health Seattle & King County

Why spend $800,000 to advertise what seems like common knowledge?  That smoking is bad for you, that eating nutritious foods is better than a diet of fast-food and physical activity is a good idea?

Because too many of us have trouble following those golden rules.

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bus ads
5:00 am
Mon August 1, 2011

Why Metro Transit refuses to run a public health message

This healthy living campaign is okay for billboards, but not for buses.
Public Health Seattle & King County

A major ad campaign launches this week to promote healthy living, with advertisements featured on Seattle-area television, radio and billboards. Just about the only place you won’t find the ads is on Metro buses.

The transit agency says the advertisements violate its new policy regarding public service announcements. The policy, adopted April 8th, prohibits ads that express a viewpoint on “matters of public debate about economic, political, religious or social issues.”

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Business
6:21 am
Mon December 20, 2010

Schedule set for vote on Seattle skyscraper signs

An artist's redering shows the sign Russell Investments (at center) wants to put at the top of its new address, the former WaMu Tower. A proposed city ordinance would limit its size and scope, but is cause for concern among many architects and others.
Courtesy City of Seattle

A controversial proposal that would allow major employers in Seattle to put signs at the tops of their skyscrapers will be decided in March.  City Council President Richard Conlin says he delayed the vote to give the city time to respond to a number of concerns.

Russell Investments requested the change, to help them re-brand their tower, which is the former home of Washington Mutual Bank.  The company moved to their new 2nd Avenue address from Tacoma this fall.

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