Target Zero

IMPAIRED DRIVING EMPHASIS
5:21 pm
Wed April 20, 2011

New billboards unveiled as part of Target Zero campaign

Target Zero's new billboard advertising to not drive while intoxicated.

The State Patrol and Clear Channel Outdoor launched a new campaign today to warn people who might be considering getting behind the wheel while intoxicated.

The campaign features six billboards in Pierce, King and Snohomish counties. The billboards relay the mission of the State Patrol's Target Zero Teams, which are comprised of 21 troopers that focus on impaired drivers. The troopers are joined by police officers and sheriff's deputies when time and funding allows.

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